Equality in a Bottle
When it comes to home cleaning, studies show that things are far from equal-- with 55% of moms employed full-time doing some housework every day, compared to 18% of dads.
Mr. Muscle put their stake in the ground as the equalizer in home cleaning; a cleaning brand that truly wants women to clean less.
We created the first-ever Mr Muscle Smart Bottle. Using Touch ID technology, this bottle knows who’s using it—and who’s cleaning more. And better yet, the bottle eventually stops working for whomever is doing the bulk of the work until the other family member catches up.
Once the bottle was created, and tested, and tested again, we gave it to real-life couples so they could use it and tell us first-hand about their cleaning equality struggles via their social media accounts. From Argentina to the UK, couples were talking about the cleaning disparity in their homes and Mr. Muscle was helping to close the gap.
2024 - Nicky and Juan